Softeq Expert Talks | Consumer Wants & Needs in Automotive

Benjamin Gross, the CEO of Softeq in the EU, talked with Dr. Gunter Heinickel, historian and expert in the automotive industry, about automotive sustainability, trends, and the industry’s influence on society.

In the second part of their discussion they tackle the important questions what the consumer actually wants when it comes to mobility.

Mobility dictates a huge portion of the lifestyle and participation in society we have access to. It’s much more complicated than just vehicle infrastructure. As you make plans for the future, it’s important to consider the role that cars play in your life and in society.

More about Softeq Automotive expertise: https://www.softeq.com/automotive