Customer Journey - Moving Prospect Though the Journey

The customer journey is the path that potential buyers make their way to becoming paying customers. It outlines each step that customers take as they move through the awareness, engagement, consideration, purchase, and post-purchase phase of the buyer’s journey.

Understanding the customer journey is powerful for brands because it helps to identify:
1. What branded touchpoints the customer comes in contact with.
2. What customers might be thinking and need along their journey.
3. Places along the path where you can create incentives that move customers to the next phase.
4. Places along the path where you can improve customer experiences and get customers to come back and re-enter the buying journey.

To help you visualize the customer journey from start to finish, we created an infographic that follows the path of a typical shopper.

For more information, visit https://trustway.marketing